Object / two-sided / expandable

I’M COOL

An ambiguous ticket-like object developed into a framework for personal, agency and institutional identities.

The object came first.

Front and back connect through recurring language, registration, symbolic fields and identifiers. The original ambiguity leaves room for new contexts without losing the object’s identity.

Integration.

Names, colors, data and affiliations enter the structure while the two-sided architecture remains fixed.

01 / OBJECT

Two registered surfaces.

Each face carries different information while remaining part of one continuous identity.

I’M COOL front and back — I’M COOL / front + back

02 / ITERATION

UC Berkeley Football

A 112-player edition incorporating Cal identity, roster data, player origins, positions and individual destinations.

View the iteration

03 / ITERATION

Suitcase Clinic

A 32-unit edition incorporating Suitcase Clinic, its service language and its network of affiliations.

View the iteration